Client: Petry Podiatry Clinic
Industry: Healthcare / Podiatry
Location: Vancouver, BC
Timeline: 12 Months (January 2024 – December 2024)
Services Provided by SERP Thriver: Comprehensive Local SEO Strategy, Google Business Profile (GBP) Optimization, Technical SEO Audit & Implementation, Hyper-Local Content Marketing, Online Reputation Management & Review Generation, Citation Building.
The Challenge: Invisible Online, Losing Valuable Local Patients (Baseline Data)
Before partnering with SERP Thriver, Petry Podiatry Clinic, despite its highly skilled team and prime downtown Vancouver location, was struggling to translate its offline reputation into online success. Their digital presence was largely dormant, leading to significant missed opportunities for new patient acquisition.
Initial Situation (December 2023 Baseline Data):
- Google Search Console:
- Monthly Organic Clicks: ~150 (primarily brand searches)
- Monthly Impressions: ~1,800
- Average Ranking for non-branded keywords: Below Top 20
- Google Business Profile (GBP):
- Monthly Profile Views: ~300
- Monthly Actions (Calls, Website Clicks, Directions): ~30
- Total Google Reviews: 15 (Average Rating: 4.1 stars)
- GBP Categories: Only “Podiatrist” selected.
- Website:
- Organic Traffic: Approximately 200 unique visitors/month.
- Mobile Usability: Frequent layout shifts and slow load times (Core Web Vitals “Poor”).
- Content: Generic service pages, no localized blog content.
- Competition: Multiple well-established podiatry clinics in Vancouver dominated the local pack and organic search for high-value terms.
The clinic’s leadership understood that potential patients were searching online, but Petry Podiatry Clinic simply wasn’t showing up. This resulted in stagnant growth and underutilized appointment slots, despite strong patient satisfaction.
The Solution: A Targeted 12-Month Local SEO & Digital Makeover by SERP Thriver
SERP Thriver implemented a phased, holistic local SEO strategy for Petry Podiatry Clinic over 12 months, meticulously addressing each area of weakness to maximize local search visibility and drive qualified patient leads.
Phase 1 (Months 1-3): Foundation & Optimization
- Deep Dive Audit: Conducted a comprehensive audit of their existing digital footprint, competitor analysis, and local keyword research specific to Vancouver’s podiatry needs (e.g., “podiatrist Vancouver,” “diabetic foot care Vancouver,” “ingrown toenail treatment Downtown Vancouver,” “sports podiatry Vancouver”).
- Google Business Profile (GBP) Overhaul:
- Expanded GBP categories to include “Foot Care Clinic,” “Diabetic Foot Care Service,” and “Orthotics Shop” to broaden reach.
- Optimized all sections with rich descriptions, service menus, FAQs, and high-quality photos (clinic interior, team, equipment).
- Implemented weekly GBP posts featuring services, promotions, and health tips.
- Technical SEO Rectification:
- Addressed critical Core Web Vitals issues, improving Largest Contentful Paint (LCP) from 4.5s to 2.1s and Cumulative Layout Shift (CLS) from 0.3 to 0.05.
- Ensured mobile-friendliness and site speed optimization across all devices.
- Implemented proper LocalBusiness schema markup on all relevant pages to enhance search engine understanding.
Phase 2 (Months 4-8): Content & Authority Building
- Hyper-Local Content Marketing: Developed and published 2-3 localized, patient-centric blog posts per month. Examples included: “Winter Foot Care Tips for Vancouverites,” “Understanding Plantar Fasciitis in Active Vancouver Lifestyles,” “Choosing the Best Running Shoes for Vancouver’s Seawall.”
- On-Page SEO Refinement: Optimized existing service pages with new, relevant local keywords, improved internal linking structures, and created compelling meta titles and descriptions.
- Citation Building & Local Link Acquisition: Built and corrected citations across over 50 relevant online directories (e.g., Yellow Pages, Yelp Canada, Healthgrades, specialized medical directories) ensuring NAP (Name, Address, Phone) consistency. Initiated local outreach for relevant backlinks.
Phase 3 (Months 9-12): Reputation & Advanced Strategies
- Proactive Online Reputation Management (ORM):
- Implemented an automated system to gently prompt satisfied patients for Google reviews via email and SMS after their appointments.
- Provided guidelines and direct assistance for responding to all reviews (positive, neutral, and negative) within 24-48 hours.
- Advanced GBP Posting: Utilized GBP product/service posts for specific offerings (e.g., “Custom Orthotics Consultation,” “Diabetic Foot Assessment Special”).
- Performance Monitoring & Adjustment: Continuous monitoring of keyword rankings, traffic, GBP insights, and conversion metrics to make data-driven adjustments to the strategy.
The Results: Soaring Rankings, Full Appointment Books – Quantifiable Impact
Within the 12-month engagement, Petry Podiatry Clinic experienced a profound transformation in its digital footprint and patient acquisition.
Google Search Console Performance (December 2024 vs. December 2023):
- Monthly Organic Clicks: Increased from ~150 to ~850 (a 467% increase).
- Monthly Impressions: Soared from ~1,800 to ~15,500 (an 761% increase).
- Average Ranking for Target Keywords: Moved from below Top 20 to an average Top 5 position for over 30 high-value non-branded local keywords (e.g., “foot doctor Vancouver,” “podiatrist downtown Vancouver,” “Achilles pain Vancouver”).
Google Business Profile (GBP) Dominance (December 2024 vs. December 2023):
- Monthly Profile Views: Jumped from ~300 to ~2,800 (an 833% increase).
- Monthly Actions (Calls, Website Clicks, Directions): Rocketed from ~30 to ~380 (a 1,167% increase).
- Total Google Reviews: Grew from 15 to 185 (a 1,133% increase), with the Average Star Rating improving from 4.1 to 4.9 Stars.
Website Performance & Patient Acquisition:
- Organic Traffic: Increased from 200 to 1,150 unique visitors/month (a 475% increase), predominantly from local searches.
- Online Appointment Bookings: Conversions from the website’s “Book an Appointment” CTA increased by 95% year-over-year.
- Call Volume: Direct phone calls attributed to online search increased by 120%.
“Before working with SERP Thriver, our online presence was an afterthought. Their team understood our unique needs as a podiatry clinic and delivered results far beyond our expectations. We’re consistently seeing new patients who found us directly through Google, and our online reputation has never been stronger. It’s been an absolute game-changer for our practice, and our schedule is healthier than ever!” – Dr. Sarah Lee, Owner, Petry Podiatry Clinic
Key Takeaways: A Blueprint for Podiatry Digital Success
Petry Podiatry Clinic’s journey demonstrates that even highly specialized medical practices can achieve transformative growth by investing in a targeted, data-driven local SEO strategy. Their success highlights the power of:
- Holistic Optimization: Addressing all facets of local SEO (GBP, technical, content, reputation) simultaneously.
- Hyper-Local Focus: Tailoring content and keywords to attract patients within specific geographic service areas.
- Consistent Execution: The ongoing, phased approach was crucial for sustained ranking improvements and patient acquisition.
- Trust Building: Leveraging online reviews to convert searchers into loyal patients.
SERP Thriver helped Petry Podiatry Clinic not just appear online, but truly dominate their local market and connect with the patients in Vancouver who needed their specialized foot care the most.
Is your podiatry clinic ready to replicate Petry Podiatry Clinic’s success and fill your appointment book with qualified local patients? Contact SERP Thriver today for a free, no-obligation consultation and discover how expert local SEO can transform your practice’s digital future.