Client: Northern Foot Care Group, owned by Dr. Benjamin Carter
Industry: Multi-Location Podiatry Clinics
Location: Edmonton, Alberta (2 Clinics)
Timeline: 6 Months (November 2024 – April 2025)
Services Provided by SERP Thriver: Multi-Location Local SEO Strategy, Website Consolidation & Optimization, Google Business Profile Management, Branded Citation Building.
The Challenge: A Disjointed Presence Hindering Growth
Northern Foot Care Group, owned by Dr. Benjamin Carter, had two established podiatry clinics in Edmonton: one in the west end and one in the south side. Despite their physical success, their online presence was fragmented. Each clinic had a separate, unoptimized website and an incomplete Google Business Profile, leading to several critical problems:
- Brand Confusion: The two clinics used slightly different branding and messaging, confusing potential patients.
- Keyword Cannibalization: Their separate websites were competing against each other for the same search terms in the same city.
- Poor Local Visibility: Neither clinic was ranking well for location-specific searches like “podiatrist south Edmonton” or “foot clinic west Edmonton.”
- Inefficient Management: Maintaining two separate digital presences was a major drain on time and resources for the clinic’s management.
The group’s owner, Dr. Benjamin Carter, knew they needed a unified strategy to leverage the power of their two locations, not have them work against each other.
The Solution: A Unified Digital Strategy for Local Dominance
SERP Thriver designed and executed a cohesive multi-location local SEO strategy for Northern Foot Care Group. Our phased approach focused on consolidating their presence and building local authority for each clinic.
Phase 1 (Months 1-2): Foundation & Unification
- Website Consolidation: We brought both clinics under a single, professionally designed website (northernfootcaregroup.ca). The site was built with a clear, unified brand message.
- Location-Specific Pages: We created dedicated, highly-optimized landing pages for the West End clinic and the South Side clinic. Each page had unique content, contact information, service lists, and appointment booking forms tailored to that specific location.
- Technical SEO: We performed a technical audit, implementing proper LocalBusiness schema markup for each location to clearly signal to search engines that they were distinct entities under one brand.
Phase 2 (Months 3-4): Local Visibility & Authority
- Google Business Profile Optimization: We claimed, verified, and fully optimized a separate Google Business Profile for each of the two clinic locations. We added unique photos, posts, and service lists to each profile.
- Citation Building & Brand Consistency: We conducted a clean-up of old, inconsistent listings for both clinics and built new citations across over 50 local directories, ensuring their NAP (Name, Address, Phone) details were perfectly consistent across the web.
- Hyper-Local Content: We created and published blog posts targeting specific Edmonton-based health concerns (e.g., “Winter Foot Care Tips for Edmonton’s Climate,” “Finding a Sports Podiatrist in West Edmonton”).
Phase 3 (Months 5-6): Reputation & Growth
- Unified Review Generation: We implemented a single, automated system to generate reviews for each location on their respective Google Business Profiles.
- Ongoing Monitoring: We set up tracking for keyword rankings, organic traffic, and GBP insights for both locations, allowing Dr. Benjamin Carter to monitor the success of the entire group in one easy-to-read monthly report.
The Results: A Combined 210% Growth & Unified Brand
Over the 6-month period, Northern Foot Care Group’s unified strategy yielded remarkable results. Their two clinics stopped competing and started dominating the local market together.
- Combined Organic Traffic: The group’s website traffic increased by 210% from a combined baseline of 300 to over 930 visitors per month.
- Dominant Local Pack Rankings: Both the West End and South Side clinics achieved consistent Top 3 rankings in the Google Local Pack for their respective geographic areas for high-intent keywords like “podiatrist Edmonton” and “foot specialist Edmonton.”
- Google Business Profile Views: Combined profile views across both locations increased by 185%, leading to a surge in direct phone calls and website clicks.
- New Patient Acquisition: The clinics reported a 60% increase in new patient bookings directly attributed to online search, far exceeding their initial growth projections.
- Reputation Growth: The clinics’ total Google reviews grew from 35 to 170 with a consistent average rating of 4.8 stars, strengthening their brand reputation across the city.
“Our disjointed websites were a huge headache and a major roadblock to our growth. SERP Thriver didn’t just fix our SEO; they gave our entire group a professional, unified online brand. We’re now consistently ranking at the top for both locations, and our new patient numbers are a testament to their expertise. It’s the best investment we’ve made for our practice.” – Dr. Benjamin Carter, Owner, Northern Foot Care Group
Key Takeaways: One Brand, Two Locations, Unified Success
Northern Foot Care Group’s journey proves that a strategic, unified approach to multi-location SEO is far more powerful than managing disconnected entities. By focusing on a single, optimized website with strong location-specific pages and managing each GBP meticulously, SERP Thriver helped the group:
- Eliminate Competition: Their locations now reinforce each other’s authority rather than cannibalizing keywords.
- Build a Stronger Brand: A consistent online brand message built trust and professionalism.
- Scale Efficiently: They now have a scalable model for adding new locations in the future.
Is your multi-location healthcare business struggling with fragmented online presence? Contact SERP Thriver today for a free consultation and discover how a unified local SEO strategy can drive exponential growth.